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Title: | MARKET ANALYSIS MANAGER |
Location: | Hampshire/ Hertfordshire |
Salary: | GBP Negotiable Package |
Description: |
PRINCIPAL AREAS OF RESPONSIBILITY Undertake market and competitor analysis to define potential and addressable market sectors and sizes, using allrelevant internal and external information sources including the Sales and Project Teams. Work with the Head of Sales and other Executive Team to produce a robust and realistic business strategy for MCS(Military Communication Systems) going forward, on a yearly basis in line with Operating Plan requirements. Act as the Knowledge Hub for MCS to collate market and product intelligence and develop/define Product DevelopmentRequirements in conjunction with the Sales Team. Liase with the Terminals and Products Department to achieve value for money product development programmes. Manage Customer Satisfaction survey activities in line with company wide programmes. Refining of existing Sales and Marketing processes for efficient operation of the Department, including theintroduction of any IM packages required.EXPERIENCE/ QUALIFICATIONS REQUIRED General understanding of the military communications sector in UK and Worldwide. Ability to grasp technical requirements and customer needs. Understanding of basic market analysis techniques. Ability to work in diverse teams across MCS. Presenting ideas and concepts to internal audiences at senior level. Coordination and liaison with other departments. Possibly from a commercial or project or business improvement role. |
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