Description: |
The client is an autonomous subsidiary of one of the UKs leading FTSE 100 service corporates and is a house hold name. Ahighly consumer driven organisation, they are now looking to ambitiously expand their already strong on-line presence andincrease their product/service footprint and footfall through this increasingly important channel. Quality marketing isconsidered essential in realising this and they are seeking an experienced e-marketer who can provide the necessaryleadership and management needed to drive forward effective on-line marketing initiatives.Managing a small team, responsibilities will include; Defining, developing and delivering the e-commerce marketing strategy embracing affiliate/partnerships, e-mail, bannerand SEO etc with the aim of driving increased commerce through the on-line channel. Utilising the full e-comms marketing mix in designing and implementing high impact effective on-line marketingcampaigns Measuring, evaluating and reporting on campaign performance/ ROI Ensuring digital marketing activities are aligned and integrated with off-line initiatives and strategy Researching, embracing and integrating new digital marketing techniques.We are looking for a graduate with extensive experience in B2C on-line marketing and who possesses a deep understandingof all on-line marketing issues and best practices. Your experience may come from a variety of backgrounds such as telco,FMCG etc, although likely with a corporate and retail focus. An excellent communicator, you will need project managementskills, and the ability to manage yourself and others effectively. This is an exciting time to join a marketing drivenindustry leader and represents excellent prospects for personal progression. |
